8 March 2017 / by Bailey Mackey

Production efficiencies critical in our golden age of content.

So it seems we are in a "golden age" of content.

High end scripted series such as Game of Thrones, Breaking Bad and Suits sit alongside a new plethora of premium documentary series such as Making of a Murderer, 13, and O.J: Made in America.

I was told that at last year’s MIPCOM there were twice as many buyers as a decade ago so it seems if you are in the content game it’s now time to cash in - or maybe not!
The stark reality is that while there may be more buyers, thanks mostly to OTT platforms such as Netflix, Amazon, Hulu and an increasing number of cable channels - overall budget sizes have not increased and in most cases decreased. I can only speak for the three major territories that I am active in, the US, Australia and New Zealand.

It seems whilst the publishing means have increased, the cog in the wheel that is getting squeezed now more than ever is the poor old producer, the ideas person, the executor and in cases outside the US - the owner.

The key question is how do we “ease the squeeze” and create efficiencies in production that means while it maybe the golden age for audiences that we too can enjoy the radiance of that glow. It is show business after all and not show charity.